Jen CarterFractional COO
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Case study / Stojo

Tripling wholesale at a reusable drinkware brand, on a rebuilt back office

Stojo makes collapsible silicone cups, bottles, and food containers sold DTC, through retailers, and as corporate gifts. As Director of Operations and then COO, Jen owned the P&L and supply chain, led wholesale growth, and moved the business onto NetSuite.

3xB2B and wholesale revenue
-X%order processing hours
-X%freight cost
X%on-time in-full to retailers

The situation

A brand selling across Shopify, Amazon, Faire, retail partners, and corporate gifting, with orders, inventory, and finance in separate tools. Add the starting point: wholesale revenue, order volume, team size

What Jen owned

The P&L across every channel, domestic and international wholesale, carrier contracts and 3PL partners, operating plans and forecasts, and teams across operations, CX, finance, web, and marketing. She reported to the CEO and CFO.

What changed

  • Implemented NetSuite and connected Shopify, Faire, Amazon Seller Central, and ShipStation
  • Selected and managed 3PL partners and renegotiated carrier contracts
  • Built KPI dashboards and quarterly re-forecasts for the executive team
  • Grew retail, distribution, and gifting partnerships as sales lead

Results

B2B and wholesale revenue tripled. Add cleared numbers for freight, OTIF, and processing hours

Quote from the Stojo CEO or CFO

Clear every number and the use of the Stojo name with Stojo before launch